Once in a while we let hear from us, including in the media. For the November Issue of the OnlineRetailer Magazine Nederland we have written an editorial.

Because, what makes Promese Logistics the omnichannel fulfilment company of Holland? And why are we unique in the logistics branch? Those are some nice questions to go into!

In this article we let you show our growth, from a European product distribution channel established nearly 35 years ago, to an E-fulfilment specialized fulfilment provider in both business to business and business to consumer market segment.

Progressive in IT

This was for us a beautiful step with progressive customized IT solutions, because “Logistics is IT”.

Not only do we take care of the logistics part, but we also can provide different types of e-services for them. This way, our client can fully focus on their product development, sales and branding. We see that there is increasing interest in our growing photo studio and webshop department.

Further growth and optimization in 2020

When we moved in 2017 from Breda to our warehouse in Flight Forum Eindhoven we quickly expanded our floor space with 7.000m2. The next floor expansion of 6.000m2 is also been planned, this to guarantee a further growth in 2020. The necessary mechanization in our packaging area is also planned, picking processes are examined, we had tests with RFID and cardboard shredders.

Our focus is not on become the largest within 1 segment, but to be the most progressive and therefor most professional company for those clients who know what they are going for and how they want to go for it. We taking care of the entire omnichannel logistics for a brand or retail chain  from 1 stock.

Recently we added a beautiful Dutch Children’s brand to our omnichannel process. A super fun client, like all our clients, with various products such as: clothing, wallpaper, bedding, children’s (room) accessories and much more.

What are we going to do for this client?

We will unburden our client completely by taking care of the business to business and business to consumer logistic process. We will do this National and international for them. We’re not only welcome them to our logistic process but also in our professional photo studio. Here we will deliver high-quality product photography which have the styling and identity of the brand.

Our account coordinators are ready to lead this in the right direction. We hope for a beautiful and long-term cooperation with this Dutch children’s brand.

In late 2018, we welcomed a number of new clients in our warehouse. These are all Dutch fashion and lifestyle brands that have become big players on the international fashion scene.

 

We will be providing full omnichannel services for these new clients, i.e. their webshops, deliveries to their own stores and deliveries to other stores that sell their brands. The interfaces between their systems and ours have been established, and the process is even more streamlined than before. All retail and wholesale deliveries will come from one and the same inventory.

 

We are excited to embark on this new adventure and take our clients’ logistics processes to the next level!


– written by Frank Gielen in online Retailer



In years to come, the number of shipments and, consequently, the number of logistics movements will continue to increase. There is enormous demand for e-commerce logistics services. According to Michael Cremers of Promese Logistics, many providers offer these services, although only a select number can do so in an optimally efficient manner. Therein lies the rub. Promese stands out as an omnichannel fulfilment organisation that operates on both the business-to-business (B2B) and business-to-consumer (B2C) markets – all from a single warehouse and with one comprehensive logistics system that was developed in house and which has garnered a lot of attention from interested outsiders.

 

Promese was founded nearly thirty-five years ago as a European distribution channel for the distribution of CDs, videos and games from companies such as Warner Home and Universal Pictures. “As a result of developments in that sector, we decided to expand our scope around seven years ago,” says Cremers. “We were able to apply the knowledge and experience we acquired during those years in various new market segments with great success. For example, we have been offering full-service solutions with regard to e-fulfilment, wholesale, retail and omnichannel for many years. We specialise in both B2B and B2C fulfilment. This makes us fairly unique. We are strong believers in the combination of physical and online stores and work on the distribution of fashion, home entertainment, sport, shoes, and leisure & outdoor products every single day. Recently, we added the healthcare and pet supplies sectors to our range.”

 

INNOVATIVE IT
According to Cremers, while Promese may not be the largest party in the aforementioned sectors, it is the most innovative when it comes to IT. “That translates into an iOS-based logistics system (Probis) and an OMS_CMS (Quint) that our clients can interface with and which can also enrich their webshop with a range of additional functionalities. Our solution allows our clients to offer their own customers the highest possible quality of service. The iOS system is also an essential part of our warehouse. Made by our in-house developers, it’s an extremely user-friendly and intuitive system. They actually had their own children test it. It truly is child’s play,” Cremers laughs. “We’ve built a rock-solid foundation, which has not gone unnoticed by our ‘colleagues’, and we’re often asked to make our software available to other parties. We’re not ready to do that just yet, but who knows what the future holds?”

 

ADDED VALUE
IT forms the heart of Promese: “Logistics is IT.” Brands can also add their products to the virtual shelves of digital warehouses such as Amazon, eBay and Zalando via Promese. Cremers: “The necessary IT interface for these channels often requires a major investment. On top of that, everyone uses their own system. Our IT specialists have already set up the interface, so all our clients have to do is finetune it before reaping the rewards of new earning models at a fraction of the cost. We take care of all logistics matters and any additional e-services (e.g. customer service, product photography, online marketing, etcetera), so clients can focus all their attention on product development, sales and branding. The various kinds of data we collect are exceptionally valuable to our clients. We present this information in the form of clear reports (on resale figures, returns analyses, etcetera), which they can use to optimise their business operations. That’s one of the major themes we will be focusing on in the next few years.” Promese used to have locations in both Eindhoven and Breda, but the company recently relocated all operations to its new warehouse at the Flight Forum near Eindhoven Airport.

 

“We have a surface area of 22,500 m² available to us and we are already planning an expansion to 30,000 m²,” Cremers reveals. “Our focus is not on becoming the largest party in any one sector; instead, we want to be the most innovative and therefore a professional (and potentially major) party that operates across the entire market. What sets us apart is the fact that we specialise in both the B2B and B2C streams and can process these concurrently. This allows us to provide full-range omnichannel logistics services for brands or retail chains, all from one inventory if need be.”